GOOD BUSINESS WRITING
Good business writing makes good business.
FIRST IMPRESSIONS: OPENING WORDS
The first impression your website makes is make-or-break important. A message with a clear impact is vital.
The main message, of course, speaks of your product or service. What does the customer want to know about it? Not TMI or TLI — but exactly enough.
And what’s special about it? If it’s special, the language must be, too.
MANY BUSINESS NEEDS, MANY NEEDS FOR WRITING
A business has so many aspects, it seems impossible to list them all. But one fact is clear: writing serves every aspect.
Bulletins, letters, group emails, newsletters, bios, B-to-B publications, FAQ’s, instruction manuals, full-coverage websites, conference scripts, reports — to name only some! And each writing need has its own special parameters. For example:
Conference speeches. In your voice with your words, all well-chosen. You have something to say and your audience is there to hear it. A well-prepared speech takes the anxiety away. It helps you say your piece well and confidently. Good writing beforehand means appreciative applause after.
Training videos. For a business to grow and prosper, new things have to be learned. Workers understand this. They want to do a good job and be productive. So they benefit from a learning process that’s as efficient and clear as possible. And so does the company. A well-scripted training video is more than a necessity — it’s a boon.
Responsible writing is responsive. It satisfies your needs and gets what you want. It makes your message clear and effective. Good business writing is informative, has an equitable tone and is easy to ready.
A business writer’s job is to listen to and amplify the special voice you or your company has.
The writing should evince the style of service you and your company give.
Robert Montgomery’s extensive experience in New York law firms has given him great respect for the corporate environment. His long experience helping writing students find their voice can do the same for your company. You can trust he’ll write in the voice of your company, with the clarity and efficacy that best serves your goals.
For further information about Robert’s quality writing service for business:
To get in touch with Robert for a free consult: contact.